4. Who would be the audience for your media product?

Our target audience is 15-24 males with a secondary audience of 15-24 females and 25-40 unisex. Our film has an age rating of 15 and therefore, we are not targeting but are still attempting to appeal to anyone under this age.

Name: David Baxter
Age: 17
Gender: Male
Nationality: British
Media Appeals: Horror, Comedy, Action, Adventure
General Likes: Sports, Friends, Gaming
Regular Cinema-goer: Yes, 2-3 times a month

We chose to have this target audience as we know the majority of teenage boys and young adults enjoy horrors and most definitely like a lot of action. This is also a rather large and broad target audience, with a large percentage of the British population within this age range, meaning our film is most likely going to appeal to a large amount of people.

We chose to have a secondary target audience of 15-24 year old females and 25-40 year old unisex. This is due to there being a the majority of both sexs within this age range, again meaning we are appealing to a large amount of people.