Our production company, MangleWeb Pictures, focus on mostly small action and horror films who mostly target national audiences, however, more and more of the action films that MangleWeb produce are going international and worldwide. This is due to the action genre being a very widely appreciated and liked genre and the majority of people enjoy watching them. On the contrary, our horror films generally have a more narrowly targeted audience due to people who watch this genre of films being a lot smaller and more niche. Saying this, it is still a wide spread genre, just relatively, not as big.
The kind of media institution that would distribute our film would most likely be either a smaller British production company with funding from a larger distributor, such as the Working Title/Universal link. Working Title is a company that often work with British films such as ours, and would know perfectly how to successfully and efficiently market our film to the niche target audience that we have. Working Title have produced similiar films to ours, such as Hot Fuzz for the Action element and Shaun of the Dead for the Horror element.
On the other hand, it may be better for us to distribute through a large American distribution company such as 20th Century Fox or solely Universal. They have the funds and contacts to make our film an internationally, if not globally, appreciated film which appeals to a much broader target audience, therefore increasing revenue and success. Taking both of these into account, we would be more likely to wing towards the big American distributor as we don’t wish for our film to be limited to a smaller market and wish for it to be appealing to a large number of people which is do-able due to the unique, yet attractive genre.
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