5. How did you attract/address your audience?

Mostly the people who go to watch our film are going to be fans of the horror genre and therefore will automatically like our film opening due to the typical conventions of a horror film that we have included. This was our way of attracting our audience. We attempted to draw on film plots and action that we knew our audience liked and put them into our opening sequence.

The blood and gore of this shot helps the audience instantly recognise the genre of our film.

The montage section of grabbing the gun, walking forward into focus and walking past the camera with  the boots gave the sequence more pace and is a typical convention of horror films.

The conventions that are in films that inspired us, such as I Am Legend, are also in our film. As this film was a massive success, and most definitely appealed successfully, using similar conventions and forms will appeal and attract our audience.

We screened our opening sequence to friends and teachers and asked them to fill out a questionaire. Below is a video of our screening, and a sample of a typical questionaire that we recieved.

In general, our questionaire was positively filled out, with an average score of 8 and the improvements were mostly about the acting in our sequence, which we knew wasn't a strong point for us.